Based in Fort Lee, Monica specializes in the New Jersey communities of Edgewater, Cliffside Park, and Fairview, along with the greater Bergen and Hudson County regions. Monica is also licensed in the state of New York. To date, she has already managed to generate a sizable contingent of her business through repeat and referral clientele. Last year, she closed on twenty-four properties and was honored by the New Jersey Association of Realtors’ Circle of Excellence Award. The secret to her success thus far? Monica cites integrity, communication, background, and hard work as the primary motivators of her working style. Furthermore, she is fluent in Spanish and her bilingual status empowers her service of New Jersey’s sizable Latino population. “I have lived all around the country, including Miami, San Francisco, Santa Monica, and New York City,” she says. “Understanding that process has allowed me to connect and understand the culture of a wide range of clients. As a former executive of a major retail company, I also understand what is necessary to meet clients’ needs and how to provide excellent customer service.”
After twenty successful years as an executive running the western region of the one of the world’s retail giants, Monica Capellan was ready for a change. Once she made the move back East to be closer to family, she was eager to find a new path that would make use of her seasoned skillset and entrepreneurial streak. She had always been fascinated by the real estate industry and had spent years assisting in site acquisitions for Zara. In 2016, she decided to make the leap into real estate and follow her passion. Since then, Monica has established herself as an agent swiftly on the rise and in command of a reputation for personalized service that does not compromise on results.
As for her commitment to client education, Monica is a big believer in arming clients with all the information necessary to feel confident amidst one of life’s biggest investments. “My priority is to make sure clients are really working with somebody they can trust,” she says. “I want my clients to feel comfortable that they are making the right investment for their lives and goals. For most of us, buying property is the largest investment of a lifetime. I want clients to feel like they received the support they needed, instead of being pushed to make a decision.”
When it comes to listing properties, Monica applies the best practices of digital marketing. First, she incorporates professional photography, virtual tours, and videos to create an immersive, striking first impression online. Then, she uses social media and the top online listing platforms to secure wide exposure, securing buyers successfully and in short order. Whether working with buyers or sellers alike, Monica emphasizes the power of communication and straightforwardness when it comes to building a relationship with clients and creating an open dialogue throughout the transactional process. “When I am working with a client, I explain all the processes even before we start. That way, they have realistic expectations from the outset,” she explains. “I continue to explain all the details throughout so nothing takes them by surprise. To be able to reach the closing table successfully and see the satisfaction in the faces of my clients— that is the most rewarding feeling. Seeing that joy really motivates me to continue serving my clients. Buying or selling a home is such an important decision for people, and to be a trusted part of that process is really fulfilling.”
To give back to her community, Monica takes part in Keller Williams’ Red Day and supports the organization Dress for Success, which empowers women to achieve economic independence. During the holidays, Monica also participates in a charitable lunch that serves over 300 families in her community. There, she puts her Spanish language skills to use while dressed as an elf, helping families get into the Christmas spirit. In her remaining free hours, Monica most enjoys travel, going to Broadway shows, operas, musicals, and concerts, as well as trying out new recipes, and visiting new restaurants. Most recently, she is learning to play golf. As a mother to twin boys, Monica is very proud of her sons and their achievements.
Looking ahead, Monica aspires to continue growing her business, with plans to build a team in the years to come. Now, with two sterling years of experience and a bright future ahead, Monica Capellan considers what she enjoys most about her second act career. “I love what I do and I just want to continue to have fun with the process,” she reflects. “People should be able to enjoy the home buying or selling process, and so far, I have been able to make it a pleasant process for my clients.